With the help of my friend Adam, my company has been starting a lot of new marketing initiatives. I won’t go into details, but a lot of it involves affiliate marketing. The whole ordeal has given me a grim understanding of how the affiliate mind works and why the field has such a bad reputation. [...]
How do you build valuable inbound links, enhance your website’s credibility, expand your portfolio, and possibly make some money, all in one step? The answer is to go write for someone else’s website. That’s right; whether as a guest blogger, an article author, or a paid contributor, writing for someone else’s site can provide numerous [...]
It’s hardly the method of choice for most SEOs, but sending link request emails can still be a useful link building strategy. After all, criticisms aside, it produces completely organic links; another webmaster looks at your website and may or may not decide to link to it. That you requested they do so makes little [...]
I read a ton of blogs and I rarely unsubscribe from a feed. After all, if I like a blog enough to subscribe to it, I’ll generally want to keep reading it. I find, however, that my status as a regular reader of any blog can be quickly abolished based on a single factor. Is [...]
…if done correctly. Those were the words spoken to me by a former supervisor and marketing guru. At the time, I had been running AdWords campaigns and assisting in other forms of paid advertising. I saw the bill, and her statement seemed absolutely ludicrous. Being the marketing novice I was, I stared at her with [...]
Blogs are a lot like bedrooms; if you do a lot of living in them, they’re bound to accumulate some clutter. It wasn’t until recently that I started looking around the site and noticing the trash piling up. So, I decided to pick up after myself. It was during this bout of blog cleaning that [...]
Okay, so I’ve been at the whole blogging thing for more than a year now, almost as long as I’ve been learning website promotion. You’d think commenting on related blogs would have been my first priority. It was certainly one of the first things that I learned could make or break a blog. I guess [...]
Sometimes I get the distinct feeling that there are vast levels of interactivity to the internet that I have yet to tap. Creating a MySpace profile was one step I took to remedy that feeling, and I now see the simple genius behind social networking. As social animals, sites like this capitalize on a basic [...]
My coworker Garrett blogs about MySpace religiously. I’m sure if I got him going he could talk for hours about the implications of social networking and the potential marketing impact of a successful profile. Granted, that’s all very interesting stuff, but it’s not something that your average user will ever have need to consider. Still, [...]
Depending on what sort of webmaster you ask, traffic is either the highest or one of the highest priorities for a good website. After all, all the content in the world is worthless if you don’t have any visitors to see it. There are, of course, a number of ways to increase your hits. Some [...]