If you work on the web, chances are good that you have a blog or personal website, that it’s been around for awhile, and that it hasn’t done much for your career. A recent survey of nearly 33,000 web professionals over at A List Apart (via Daniel) yielded these interesting statistics:
- Overall, almost three out of four (72.7%) web professionals reported having a blog.
- Almost half (49.6%) have had a blog for three years or more.
- Surprisingly, the number of web professionals with blogs showed little or no variation between different genders and salary ranges.
- Web professionals younger than 40 were slightly more likely to blog than those over 40.
- Web professionals in creative fields (e.g., writing and design) were slightly more likely to blog than those in technical fields (e.g., development and project management).
Perhaps the most interesting finding was the lack of difference in blogging between web professionals of different salaries. This implies that a personal blog or website is not necessary for professional success, and may in fact do little to help advance your career. Of course, this flies in the face of what most of us web pros hope our blogs might accomplish. Considering the lack of causality, I’d say further research is needed to determine whether or not blogging is a useful career advancement strategy.