Writing Articles to Boost Link Popularity and Relevance
One popular method of site promotion going around these days is publishing free reprintable articles. Many webmasters will write a lengthy article on a topic relevant to their website and spread it around the internet in as many places as will take it. This is not seen as spam because it enhances rather than diminishes the user experience. An article provides interesting and/or useful information that audiences find worthwhile. Good articles also generate traffic, so the webmaster who hosts your article is happy to have it. Most importantly, however, the article enhances the legitimacy and popularity of the writer, and by extension the writer’s website. Everybody wins.
In order to get the most out of your articles, be sure to include a link to your website(s) near the top and require that it be included wherever the article is published. Push it out through article directories, through your website, and through RSS/Atom feeds. If the article’s content is genuinely useful, people will read it, increasing traffic, and others will link to it, increasing link popularity. Really, the only downside of this tactic is the time and energy it takes to write the article. When done correctly, publishing free reprintable articles can create tremendous success for your SEO efforts.
Here is a fairly comprehensive list of online article aggregates to aid in your efforts.