Staying Abreast of Search Engine Changes
Anyone who practices search engine optimization will tell you that it’s an ongoing effort. Websites must continually build their link popularity and fill their pages with fresh, keyword-rich content in order to be competitive. However, there is another important task to bear in mind when maintaining the integrity of your results. You must keep an eye on the search engines themselves and note when an algorithm or index shift occurs.
Some of the best places to find news related to search engines are Search Engine Watch, Search Engine Guide, and Webmaster World. You should monitor these sites weekly if not daily to stay informed on all the latest developments in the search engine world. All three sites have RSS/Atom feeds, so keeping up-to-date can be as simple as clicking an update button.
The search engine landscape is always shifting as new algorithms are developed to improve results and new tactics are used to gain an unfair advantage, and a website that falls behind this ever-changing standard will eventually fail to compete.