Slow and Steady SEO
It is an oft-spoken truth of search engine optimization, but it bears repeating nonetheless. Attaining high rankings in the search engines is a lengthy process, especially for popular key terms. New sites face a number of hurdles just to be indexed, and even well-established sites can require a great deal of effort just to get on the map.
SEO should not be approached as a quick fix to anything. The only methods to obtain high rankings quickly are most often illegitimate. Such practices will inevitably do more harm than good, possibly leading to your site’s removal from the indices. Proper optimization is a gradual and often painstaking process that will rarely show immediate results.
Perhaps the most successful SEO campaigns are well-planned and consistently implemented over a long period of time. To achieve substantial and lasting results, you need to find a plan and stick to it. The plan should include a process for creating or updating pages to keep them search engine friendly, as well as a procedure for steady link-building.
In the end, you can either give search engines good reasons to reward your site with high rankings or you can take your chances by tricking them. For best results, the former is recommended. Just like the tortoise and the hare, slow and steady wins the race.