I’m a huge Google fan boy; I have been for years. I start using most of their products the day they’re launched. I’ve come to regard their search relevancy as the absolute best and refuse to use any other search engine in most circumstances. Heck, I’m well known for declaring that I’ll be at the [...]
A few months ago, I got to report that Google’s sitemap protocol had been adopted by Yahoo and MSN. Well, it looks like the sitemap protocol has taken another giant step forward with the announcements of robots.txt autodiscovery and support on Ask.com. Why is this so important? One word: Visibility. Search engines have been plagued [...]
SEOmoz recently released what is perhaps one of the best lists of search engine ranking factors I’ve ever seen. More than that, though, the factors are categorized and ranked according to importance as rated by some of the industry’s top minds. Aaron Wall from SEO Book, Danny Sullivan from Search Engine Land, Mike McDonald from [...]
I was setting up a feed reader for my CEO the other day, sifting through page after page of syndicated resources in search of the diamond in the rough. Naturally, there were more than a few flashy search engine optimization blogs to consider. Having long ago subscribed to their more reputable cousins, it surprised me [...]
There’s a debate in web development circles that has been going on for years. On one side, you have the traditionalists who prefer tables for layout purposes. On the other, you have the CSS purists who prefer to separate display from content completely. I’d say the latter group has been winning the debate lately, although [...]
…if done correctly. Those were the words spoken to me by a former supervisor and marketing guru. At the time, I had been running AdWords campaigns and assisting in other forms of paid advertising. I saw the bill, and her statement seemed absolutely ludicrous. Being the marketing novice I was, I stared at her with [...]
Considering how prevalent interactive marketing has become in the past few years, it’s actually surprising how many self-proclaimed marketing experts don’t know the difference between SEM (Search Engine Marketing) and SEO (Search Engine Optimization). It’s not entirely without cause, I suppose, considering the inconsistent usage of the two terms. Still, I think it worthwhile to [...]
The process of designing, developing, launching, and maintaining a website is complex and full of pitfalls. Dealing with the customer for whom you are developing a website, however, involves a whole new set of considerations. After all, a website is hard enough to build from specifications. But when you have human beings exercising editorial control [...]
Let’s face it; some webmasters are hopeless when it comes to design. They’d rather live back in the internet dark ages when everything was text-based and graphics hadn’t been invented yet. Unfortunately, users want to browse sites with at least some visual appeal. Sure, content is king, but no matter how good it is, nobody’s [...]
I never advertise my email address. It’s just a policy of mine. I get enough junk email without telling spammers exactly where to send it. You won’t find it anywhere on Project Paradox, my MySpace profile, my comments on other blogs, my posts on forums, or anyplace else for that matter. Why be so secretive [...]