This may come as a shock to some, but I’ve never had any kind of formal SEO training. Don’t get me wrong; I certainly know my fair share about the practice (I am a professional in the industry, after all), but it’s all stuff I’ve learned haphazardly along the way. Because of this, the contest [...]
I recently volunteered myself to create a new weekly post for Search Engine Lowdown. I am supposedly one of several people doing this, although I’ve been the only one to write anything since our meeting two weeks ago. I don’t mind, of course; it’s kind of fun to be the only one in the room [...]
I always like posting to Search Engine Lowdown, and my latest post about Yahoo and MSN adopting Google’s sitemap protocol is no different. It makes me feel like something of a celebrity. After all, how often do I get to write something that gets read by thousands? I’d love to claim Project Paradox has that [...]
As those of you who read this blog are probably aware, last Friday was a bad day at work. It marked the third round of large-scale layoffs in the past year. I’ve already gone into as much detail as I care to on the subject, save for one additional point. Unlike the other layoffs, the [...]
Apparently my guest post on Search Engine Lowdown went over well. Garrett, our company’s illustrious blogger, has seen fit to give me another go at it, this time with an article on MarketerToday, including a personal introduction in anticipation of future posts. I even got to write another article for Search Engine Lowdown, this time [...]
While I might not be allowed to blog about search engine optimization on Project Paradox anymore, my employers took no issue with my guest post on Search Engine Lowdown. I can’t help but feel a little bit gratified to see my own writing on one of the industry’s premier SEO blogs, right up there next [...]
A good inbound links campaign should be rooted in generating reciprocal links with high-quality, high-relevance, non-competitive websites. These are the greatest value to your rankings. However, it is important not to neglect less rigorous methods of gaining inbound links. In the game on quantity versus quality, quality will usually win out, but it’s best to [...]
In the Lord of the Rings trilogy, the white wizard Sarumon goes from being wise and benevolent to sharing in the domination of Middle Earth. This character shift quite eloquently demonstrates the differences between white hat and black hat search engine optimization. Try to remember scenes from the movies and the parallel becomes clearer. Imagine [...]
Making profit on the web may be a well-accepted fact of the information age, but that doesn’t make it any easier. Many would-be internet entrepreneurs lose focus of the ultimate goal. A website may have a lot of traffic but produce few conversions, or turn over a great conversion rate with very little value. The [...]
Often thought of as the bogey man of SEO circles, the supposed penalty for excessive optimization is a matter of some debate. The real question is quite simple. Do the search engines penalize sites that appear to be over-optimized for rankings? If so, what constitutes an unacceptable level of optimization? Furthermore, where is the line [...]