It’s fun to be the local SEO guru sometimes. Yesterday, I had the pleasure of explaining some of SEO’s more risque jargon terms to my fellow IT coworkers. I couldn’t help but feel like I was teaching a class on sexual education, especially considering their reactions.
The explanation began when I mentioned the word [...]
Most bloggers and webmasters with any kind of an eye for SEO have known about the rel=”nofollow” attribute for some time. Often referred to by the colorful nickname “link condom,” it’s a way of tagging a link with zero trust. Search engines will take it as a signal not to pass value (a.k.a. [...]
I read a lot about SEO, probably more than could be considered healthy. I took a look at my Google Reader subscriptions today and noticed how much the list of feeds has grown over the years. I’ve got most of what you’d normally expect: Bruce Clay, Matt Cutts, Search Engine Land, SEL, SEOMoz, [...]
I’m a huge Google fan boy; I have been for years. I start using most of their products the day they’re launched. I’ve come to regard their search relevancy as the absolute best and refuse to use any other search engine in most circumstances. Heck, I’m well known for declaring that I’ll [...]
A few months ago, I got to report that Google’s sitemap protocol had been adopted by Yahoo and MSN. Well, it looks like the sitemap protocol has taken another giant step forward with the announcements of robots.txt autodiscovery and support on Ask.com.
Why is this so important? One word: Visibility. Search engines have [...]
SEOmoz recently released what is perhaps one of the best lists of search engine ranking factors I’ve ever seen. More than that, though, the factors are categorized and ranked according to importance as rated by some of the industry’s top minds. Aaron Wall from SEO Book, Danny Sullivan from Search Engine Land, Mike [...]
I was setting up a feed reader for my CEO the other day, sifting through page after page of syndicated resources in search of the diamond in the rough. Naturally, there were more than a few flashy search engine optimization blogs to consider. Having long ago subscribed to their more reputable cousins, it [...]
Considering how prevalent interactive marketing has become in the past few years, it’s actually surprising how many self-proclaimed marketing experts don’t know the difference between SEM (Search Engine Marketing) and SEO (Search Engine Optimization). It’s not entirely without cause, I suppose, considering the inconsistent usage of the two terms. Still, I think it [...]
Well, my weekly posting on Search Engine Lowdown continues this week with some observations on Dmoz’s ongoing outage. Okay, so my posting hasn’t exactly been “weekly,” but at least I’m still contributing. Most of the people on the project who promised to do so haven’t even done a single post, a fact which [...]
Changing domain names isn’t just a matter of getting people to type in a new URL for your website. The second the switch takes place, all of the links that used to lead to your website are lost. And while putting a 301 redirect in place can make the change transparent to most [...]