Webmasters in recent years have found that a website doesn’t need to sell anything to its visitors to be profitable. This is because of contextual advertising services that allow the participant to feature paid ads on their pages. The webmaster signs up for the program, places the proper code on their web page, and has [...]
So far in the character craft series, we’ve given a great deal of thought to who your character is and how you’d like his or her story to play out. By now you should have a very solid image in your mind that includes the character’s appearance and personality. Your character should now be well-prepared [...]
Most SEO experts will tell you to avoid websites with fancy graphics, splash pages, dynamic menu systems, etc.. The reason behind this is because search engine spiders can’t read dynamic or graphical page elements. Spiders care the most about text-based content. That is why content-rich sites tend to do better than others. How, then, is [...]
Whoever wears the SEO hat in your organization, that person is probably required to report to a manager or higher-up of one sort or another. Whether or not this person is patient and understanding is variable, but it is doubtful that he or she understands the careful, painstaking process of proper search optimization. More than [...]
There is a method to gaining placement in search results that is based solely on money, and that is paid listing. Whenever you search on Google, for example, you will see advertisements on the sides, and possibly the top, of the page. People pay for placement in these areas. And while they are by no [...]
Search engines love fresh content. They tend to rank sites that a frequently updated better than others. The logic of this is that websites that are refreshed often have more to offer their visitors. This is the very reason that forums and blogs tend to rank so well. Keeping fresh content around is much like [...]
Back in the early days of search engines, it used to be possible to launch massive link popularity and search optimization campaigns and get a brand new website to rank highly in Google’s index for a competitive key term. Those days are gone, however, due primarily to the Google sandbox. Google’s sandbox is a delay [...]
In the days of search engines past, submission was vitally important to inclusion in the top indices. If you didn’t manually fill out each search engines form individually, they would never know that your site existed. Then came autosubmission tools, which allowed users to quickly and effortlessly submit to dozens or even hundreds of search [...]