Archive for June, 2005

Avoiding Bad Optimization Tactics

Tuesday, June 7th, 2005

There are generally two camps when it comes to search engine optimization. The “good” camp is filled with methods for building link popularity and relevance around a genuinely good site, sharing reciprocal links with other good sites, and generally focusing on the end user experience. The “bad” camp is chocked full of “get in the [...]

Character Craft, Step Three: Personality

Monday, June 6th, 2005

The greatest character idea in the world is doomed to failure if you don’t give some thought as to how you’re actually going to play it out. Unless you’re creating carbon copies of yourself, your persona in the game world should have its own distinct personality. At the very least, try to think up a [...]

Researching Key Terms

Monday, June 6th, 2005

Perhaps the most important SEO-related activity one can perform prior to creating a website is to research key terms. Which key terms are chosen can ultimately determine the site’s success in terms of traffic. The three most important factors to take into account are relevancy, popularity, and competition. Relevancy is, obviously, the extent to which [...]

Content Primacy in Page Design

Friday, June 3rd, 2005

One problem that I have noticed on many sites is that their owners fails to realize that search engine spiders do not view the page as humans do. That is, they don’t see nice, well-formatted images with a menu on the side and prominent content in a viewing pane. They read the page as a [...]

Character Craft, Step Two: Backstory

Thursday, June 2nd, 2005

In reality, the next few steps of character creation can be shuffled if you feel more comfortable attacking one before another. Once you have a solid character concept, you can start fleshing the character out from many different angles. The important thing is that you give careful consideration to each aspect of the character and [...]

Headers, Link Text, and Primacy

Thursday, June 2nd, 2005

The more you know about search engine optimization, the more you realize that it’s all about your key terms and where they are on your page. I’ve already covered putting them in your title and your meta tags. Next to these places, however, important key terms should be located in your header tags (i.e. … [...]

Meta Description and Keywords Tags

Wednesday, June 1st, 2005

Meta tags have become devalued by search engines in the past few years, due primarily to the fact that they were abused by spammers. However, some search engines still lend them some weight, so it is important to include them nonetheless. At the very least, you should both description and keywords tags on each page. [...]

Character Craft, Step One: Character Concept

Wednesday, June 1st, 2005

If you look in any random RPG rulebook, you’ll probably find that the character creation chapter has a list of steps to follow. Generating your character’s vital statistics usually comes first, with key aspects such as group affiliations and skills following closely after. Occassionally you may see a blurb before all of this to the [...]