For a long time, a perfectly valid method of promoting one’s site was through the creation of affiliate programs. There are many varieties floating around, but the crux of the concept is that you are offering a reward to others to place your link on their site. This is, of course, a mutually beneficial relationship [...]
Occassionally a logisitical issue such as a site changing domain names can pop up and threaten to destroy months or even years of careful search engine optimization. There is hope, however, in the form of a 301 redirect. When used, a 301 redirect sends the message that a page or site has permanently changed addresses, [...]
Yet another factor to consider when establishing inbound links is their relevance to your website’s theme. A theme is a semantic topic under which your site can be grouped. If your site is strongly themed, it will presumably rank well for key terms related to that theme. And, as you may have already discovered, gaining [...]
Any good webmaster or search engine marketer should be aware that strange cases can and do crop up. As an example, you may do optimization for a domain registration company and do analysis on your incoming search engine traffic to discover that you rate high on a pornographic term. If you dig into this a [...]
Your mission, should you choose to accept it, is to probe the secrets of the search engine black box and determine the best ways to gain qualified traffic. You must learn obscure lore about page optimization, link popularity, and PageRank. You and you alone are accountable for the success or failure of your company’s rankings. [...]
It may be that you are reading through this blog in order to optimize a non-commercial website, which is fine. However, chances are good that you are using search engine optimization as a means to increase qualified traffic to a business-related website. If this is the case, then the success of your efforts is more [...]
Since its creation, Google has used a system for rating web pages known as the PageRank formula. This formula relies heavily upon inbound links to rank your site on a scale from 0 to 10, with a higher rank indicated a geometrically greater importance (i.e. a PageRank 6 site is about 10 times more important [...]
Anyone who practices search engine optimization will tell you that it’s an ongoing effort. Websites must continually build their link popularity and fill their pages with fresh, keyword-rich content in order to be competitive. However, there is another important task to bear in mind when maintaining the integrity of your results. You must keep an [...]
One popular method of site promotion going around these days is publishing free reprintable articles. Many webmasters will write a lengthy article on a topic relevant to their website and spread it around the internet in as many places as will take it. This is not seen as spam because it enhances rather than diminishes [...]
I’ve considered long and hard which sociopolitical categories into which I fit best and have come to the conclusion that I am conservative in personal choice but liberal in attitude. That is to say, I choose to have a typical American family and career, but I believe others should have the right to choose what [...]